Our Story
Founded on a generational passion for fragrance — and a conviction that every brand deserves access to world-class manufacturing.
Perfumery runs in our DNA. Our founder, Benjamin Truchi, grew up in Grasse, France — the historic birthplace of modern perfumery — surrounded by three generations of fragrance knowledge. From childhood, scent wasn't just an interest, it was the language of his family. Benjamin carried that deep-rooted expertise to Dubai, where in 2018 he founded The Scent Connection with a different ambition: not just to create beautiful fragrances, but to help others build businesses around them.
What began as a passion project rooted in French perfumery tradition has grown into one of the UAE's most trusted B2B fragrance manufacturing and wholesale operations — serving brand founders, manufacturers, and traders across the GCC, North America, Europe, Africa, and Southeast Asia. Decades of craft knowledge, combined with the speed and flexibility that modern businesses demand. That is what we bring to every client, every order, every brand we help build.
Frequently Asked Questions
Who founded The Scent Connection?
Benjamin Truchi, a French perfumer who grew up in Grasse, France, with three generations of family heritage in fine perfumery. He founded The Scent Connection in Dubai in 2018 to help others build businesses around fragrance.
Where is The Scent Connection based?
In the heart of Dubai, in Al Mankhool, where you are welcome to visit us to discuss your project. We ship to 100+ countries and work with clients across the GCC, the Middle East and North Africa, the US, Europe, Africa and Southeast Asia.
Are you a manufacturer or a trader?
A manufacturer. Every fragrance oil in our catalog of 7,000+ is created by our perfumers in Grasse, France, and made in our own factories in Grasse and the UAE. Private label perfume is filled, labelled and boxed in Dubai, and our team designs and prints the labels and boxes in-house.
Who do you work with?
Founders launching their first perfume line, established brands scaling up, manufacturers of candles, cosmetics, soap and body care, and resellers and traders supplying their own markets. Since 2018 we have helped create more than 400 brands.
